From the refined halls of luxury in Paris to the dynamic world of entrepreneurship, my journey is one of transformation. It all began in the heart of the fashion capital, where I spent several years immersed in the opulent world of a renowned luxury company.

While working behind the scenes in European fashion communication, I was driven by an unshakable ambition: to become the leading Chinese fashion representative in Europe and introduce the excellence of Chinese fashion to a global audience.

SHU. Communication was born not just as a communication agency but as a bridge—a fusion of Chinese fashion and its evolution in Europe and North America. With a vision spanning decades, SHU. Communication collaborates with premium fashion brands and groups, crafting bespoke strategies in partnership with our esteemed clients. Together, we are reshaping the global narrative of fashion.